MARKETING |
Strategy and Identity
Marketing is at the core of everything we do. Every design, every detail and every decision are all purposefully crafted to strengthen the clients’ goals.
Bold, resonant, electrifying brands are what we do and it is our bread and butter. And although our branding clients range from small startups to global brands, our recipe for success is fundamentally the same.
NOTHING WE DO IS OFF-THE-SHELF
We develop fresh ideas and solutions for each client and every new project. We believe that good listening is the first essential step towards delivering the best to our clients, so we ask lots of questions to clarify your objectives and challenges, and keep listening throughout the process.
Marketing through Commercial Print Photography
Ian Schrager PUBLIC Hotel ~ New York |
Commercial Print Photography ~ Lighting, Piping & Draping
Las Ventanas Al Paraiso ~ Los Cabos, Mexico |
Custom Photo Production and Lighting
Genuinely, we start with 5 basic topics with our clients, which begin with some intense discovery, and creative options that culminate with the client’s objective.
Discovery
Depending on the nature of a project, the kick-off meeting may be followed by any combination of the following: stakeholder interviews, questionnaires, market research, competitive analysis, and content strategy. In all cases, a creative brief is drafted and approved.
Research
Market research isn’t on the menu for every project. But when budget and time permit, we’ll engage our research partners, who offer a variety of research methods. The insights gained from this effort provide guidance, expedite consensus, and confirm that we’re making the right decisions.
Positioning
With a clear understanding of the company’s purpose and vision, the messaging and positioning framework is developed. This internal document, refined over multiple review rounds, will serve as the strategic foundation of the brand. It will unify all messaging around a single tone and voice.
Design
With the foundation in place, we move into the visual expression of the emerging brand identity. We begin by exploring and presenting multiple design solutions. Once a direction has been selected, it is refined over a series of creative review rounds, then finalized for application and launch.
Guidelines
Once complete, the new brand identity is codified in a style guide. This document provides guidance on the correct and consistent application of the new brand assets. Our brand guides are almost exclusively digitally produced, enabling us, and our clients to constantly update and expand the guide.
Broadcast & Print Media Marketing Campaign
CAPTURE TOTALE
Post Production ~ Digital Cinema AVID and Boris RED
Creative Direction ~ Print Campaign ~ Featuring Sharon Stone